my mom always hated you, sarah marshall!!

first, a bit of self-promotion and the reason for which i haven't been posting often: please check out guidinglight.net the brand spakin' new site for the 70 year long running soap, guiding light! yay!



second, im sure you have all been noticing the wonderful viral for "forgetting sarah marshall", written by and starring jason segal, kristen bell, mila kunis, paul rudd, jonah hill and bill hader. besides the billboards, there is also a fake blog devoted to hating on sarah marshall, a fake sarah fansite and of course a myspace page. who knows what's up next.

between this, dark knight and the past viral for nine inch nails' year zero it seems like this is the year for viral. its really being used to its full potential lately by creating a virtual world of sorts to engulf the user in. and goddamnit, its fun.